Wayne and IDEO, a renowned design and innovation consultancy, worked together on the design to deliver:
- Iconic Style – the new dispenser’s universal architecture allows for global recognition and a consistent fuelling experience.
- Clean Look – to help protect and maintain the equipment there are ‘clean’ and ‘dirty’ divisions.
- Expanded Branding – more space on dispensers and valances for brand visibility.
- Enhanced Displays – high contrast, ergonomically designed displays, including angled displays and push to start buttons, providing better visibility during the day and night.